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Norsewear full team
Small town socks it to the world
24th July 2025
Norsewood, in southern Hawke’s Bay, has a population of 150. Like many small regional towns, it’s been struggling. Two thirds of local families have someone who has been employed at Norsewear, the factory that was put on the map when Sir Edmund Hillary wore its socks and beanies for his last Antarctic expedition. A new contract with the NZ Defence Force is gold dust.